Author: jonathankoenig

As in most any profession, a bachelor’s or master’s degree will assure you serious consideration for entry level positions as a media researcher. The word media is defined by Webster’s Dictionary as, “the main means of mass communication (broadcasting, publishing, and the internet) regarded collectively.” They define research as, “the systematic investigation into and study…

How to Become a PR Specialist To better understand the role a PR specialist plays in the lives of their clients, imagine two bustling cities which cannot reach each other without a stable and trustworthy bridge to connect them. In essence, a PR specialist is the bridge between the client and the public. Only to…

How to Become a SEO Specialist While a majority of careers have succinct protocols which lead to success in that particular industry or field, there are no concise delineations or specific pathways leading to success as an SEO specialist. That being said, it will be up to you to make a purposeful and concerted effort…

How to Become an Account Manager One of the exciting things about becoming an account manager is the variety of fields from which to choose. Any industry which offers goods and/or services must have educated, skilled, personable account managers to stimulate and maintain the company’s growth. Becoming an account manager requires you to develop interpersonal…

How to Become a Copywriter Becoming a copywriter is the process of mastering the intricacies of the science of marketing and the art of composing persuasive text. Many confuse copywriting with content writing. The hallmark of understanding the difference between the two is to define the purpose of both careers. The content writer creates text…

How to Become a Marketing Manager and Specialist Becoming a marketing manager or specialist is an inspiring journey which seamlessly blends all forms of creative talent the purposeful acuity of a highly developed sense of business acumen. The foundation for becoming the very best you can be in a competitive-by-nature industry begins by deciding to…